Web design Ocean County, 1-dozed black pencils on white background with bold all-caps "DESIGN" at top
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If you seem to notice that every few years things start to shift in the web design world, you are right.  Just like fashion and other areas of design, trends change, colors come and go, and technology keeps pushing us forward.  The latest styles improve, adapt, and feed off of what is happening in the world at the time.  Trends can be hard to stay on top of.  This is why it can be so important to work with the best, most creative firm for web design Ocean County like D-Fi Productions.  When you have a website designer build your site, they can easily update and change your site as trends change.

Keeping your site and your brand up to date shows your consumers you are relevant.  The last thing a company wants is their consumers to look at them like they are dinosaurs.  Anyone remember when every site had content created player?  Now, how do you feel when you go to a website and the first thing you see is a player download request.  It looks old and outdated.  It pushes customers away instead of drawing them in.  So, what can you do?  Stay current, keep your site updated, and accomplish this easily with the help of a firm that provides web design in Ocean County NJ.

Minimalism

There are actually two competing design ideas when it comes to minimalism.  One on a white background and one in dark mode.

White Space

A monochromatic white site is clean, easy to read, and really puts the focus right where you want it.  Whether that is your logo, your company moto, or another aspect of your company, when someone logs onto your site, they know exactly what you want to say.  These sites normally use shades of white to delineate sections of the site making it easy to navigate for the user.  Whiteboard websites usually portray a soft, elegant, easy style on an easy to use platform.

Dark Mode

Similar to a white based site, a website built in dark mode puts all the attention on whatever you choose.  With a dark background, pictures, text, and menus can easily pop off the page.  This keeps the user engaged.  It also makes navigation easy to understand. Websites built with this aesthetic are elegant just like white based sites, but usually give off a more refined elegance. That being said, using black and other dark colors make using other colors much more fun.  So, while many dark mode sites are chic and stylish, they can also be fun and visually exciting.

Illustrations

We’re talking hand drawn, rough sketched, refined or realistic.  Illustrations can help give a site personality.  When you give your website elements that come directly from another human being, it makes a site easier to relate to.  It gives the visitor a human connection.  Additionally, an imperfect doodle gives a site a bit of whimsy and fun.  Sometimes a website is best remembered for how it made someone feel, not what they saw.  Human touches and, if your brand allows, having a bit of fun with your company website lets visitors easily relate to you and make your site stand out in their minds. 

Fun with Fonts

Ok, maybe not just fonts, but fun with typography just doesn’t have the same ring.  What to keep your eyes open for are typography designs that destroy normal standards.  Giving coloring outside the lines a whole new meaning, using fonts and typography in new and exciting ways is another way to make your website stand out from your competitors.  Think overlapping letters, asymmetrical color distributions, and odd spacing structures. If you know of a rule in typography, go ahead and break it.

In Your Face

We’re talking 3D here.  This is where technology can have an impact on current trends.  Even though 3D technology has been around for a while, it is just now becoming available for the general population.  From taking 3D videos on your cell phone to 3D TVs, 3D is everywhere.  So why not on your website?  Used well, a site using multiple three-dimensional aspects gives a website some depth and realism. It can be used in so many ways now from navigation to background images, expect to see a lot more 3D effects this year.

Web Design Ocean County Trends Keep Changing

Fashion, design, and technology are all constantly impacting each other driving trends and fads.  It can be very difficult to stay on top of it all.  This is why we recommend working with a web design Ocean County professional. They can point you in the right direction when it comes to standing out from the crowd.  Considering trends are constantly changing and taking on completely different design aesthetics, you don’t want your site to be lost in the dust. 

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Web Design Ocean County Trends in 2024

A Leap Forward

As we move through 2024, web design has advanced significantly, embracing cutting-edge technologies and user-driven preferences to craft more immersive and personalized digital experiences.

Dark Mode: From Trend to Norm

Dark mode, once a rising trend in 2020, has now solidified its place as a standard feature on websites and applications. Its sleek, modern aesthetic and ability to reduce eye strain in low-light settings have made it a favorite among users.

AI workflow for web design Ocean County in front of woman using keyboard

AI-Generated Designs

Artificial intelligence has become a game-changer in web design. By leveraging AI, designers can create custom graphics and layouts that adapt to user data, delivering highly personalized experiences. This marks a major shift from the more static, one-size-fits-all designs of just a few years ago.

Immersive 3D Elements

Interactive 3D content has reached new levels of sophistication in 2024. These elements add depth and realism to websites, providing an engaging, tactile feel that transcends the flat, minimalist designs that dominated 2020.

Micro-Interactions and Animations

Micro-interactions have become more intricate and purposeful. These subtle animations guide users seamlessly through their journey on a website, offering feedback and intuitive navigation that vastly improves on the simpler animations of the past.

Accessibility Takes Center Stage

Accessibility is now a core focus in web design. Websites are increasingly designed to accommodate users of all abilities, reflecting a stronger commitment to inclusivity than ever before. This push goes beyond the rising awareness seen in 2020, establishing new benchmarks for accessible design.

In conclusion, the web design landscape in 2024 is a fusion of advanced technology and a deeper understanding of user needs. This marks a significant evolution from the trends that shaped the industry just four years ago.